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Internet and Cable: One in the Same

Last night Current TV got an Emmy Award for its work in interactive television. Just as youTubes 1.65 billion sale to Google legitimized viral video, Current TV's Emmy Award is legitimizing online programming. Al Gore (President and co-founder) of Current had this to say "We are trying to open up the television medium so that viewers can help to make television and join the conversation of democracy and reclaim American democracy by talking about the choices we have to make." While Gore's views and those of Current tend to lean toward the political left, it does show that anyone can have and express their views. Interestingly MySpace who is owned by Rupert Murdoch's News Corporation has struck a deal to have Marshall Herskovitz and Edward Zwick ("Blood Diamond," "The Last Samura," and "Thirtysomething") to produce an original Web Series called "Quarterlife." So it seems that the big wigs kind of know what's going on, Rupert Murdoch also owns Fox. These big corporations are now looking to the Internet for original ideas and while they summon seasoned professionals to produce they are also looking for new talent. Hollywood is about to change and we can influence this change, and should take the responsibility to take it in the creative direction it desperately needs.